Texas Teardrops Privacy Policy
Effective date: September 16, 2026
texasteardrops.com (the "Site") is owned and operated by Texas Teardrops. Texas Teardrops can be contacted at:
Email: hello@texasteardrops.com
Phone: (682) 233-3443
Purpose
This Privacy Policy explains:
- The personal data we collect
- How we use that data
- Who has access to it
- Your rights as a Site user
- Our cookie and advertising policy
This Privacy Policy applies in addition to our Terms and Conditions.
Consent
Booking and account details are collected when you book, contact us, or create an account. Analytics and advertising technologies run by default. You can opt out of targeted advertising in the footer, and we honor a browser opt-out preference signal.
Personal Data We Collect
We only collect data that supports the purposes in this Privacy Policy. We will not collect additional data beyond what is listed here without notifying you first.
Data Collected Automatically
We may automatically collect and store the following through the tags described below (Meta Pixel, Google Ads/Analytics, and TikTok Pixel), unless you opt out of targeted advertising or your browser sends an opt-out preference signal:
- IP address
- Location
- Clicked links
- Content viewed
- Device and browser information
Data Collected When You Book or Create an Account
When you book a rental through BookingCentral or create an account, we may collect:
- First and last name
- Email address
- Phone number (used to send booking confirmations and rental reminders by SMS, as described below)
- Payment information (processed by our payment processor; we do not store full card numbers)
How We Use Personal Data
Data collected automatically is used for:
- Analytics — to understand how visitors use the Site
- Advertising and remarketing — we use the Meta Pixel (Facebook/Instagram), Google Ads/Google Analytics Advertising Features, and the TikTok Pixel to measure ad performance and show you retargeted ads on Meta platforms, across the Google Display Network, and on TikTok based on pages you've viewed on our Site. This may involve building Custom Audiences or similar audience lists with Meta, Google, and TikTok.
Data collected through bookings and accounts is used for:
- Processing reservations
- Communication and invoicing
We will not use your data beyond what is disclosed in this Privacy Policy.
SMS/Text Messaging
A phone number is required to complete a booking. We use this number to send you booking-related texts — such as confirmations and rental reminders — through our booking platform's third-party texting service.
These messages relate only to your reservation; we do not send marketing or promotional texts.
Message and data rates may apply.
Providing a phone number is required to book through our platform, so we are not currently able to offer a way to opt out of these texts while completing a reservation.
If you have questions about a text you've received, contact us at (682) 233-3443 or hello@texasteardrops.com.
Who We Share Personal Data With
Service Providers
We share data with the following third-party service providers as needed to run our business:
- BookingCentral (built on WebReserv) — our booking platform, to process and manage reservations. BookingCentral's own data practices are governed by BookingCentral's Privacy Policy
- Stripe — our payment processor, to process payments and security deposits securely
- Purelymail — our email service provider, to send booking confirmations and communications
These providers only receive the data needed to perform their function and are not permitted to use it for other purposes.
Advertising Partners
We share limited data — such as pages viewed, browsing behavior, and device identifiers — with:
- Meta (Facebook/Instagram), via the Meta Pixel, governed by Meta's Privacy Policy
- Google, via Google Ads and Google Analytics tags, governed by Google's Privacy Policy
- TikTok, via the TikTok Pixel, governed by TikTok's Privacy Policy
This data is used to measure the effectiveness of our ads and to show you relevant ads based on your prior visits to our Site (remarketing/retargeting). Meta, Google, and TikTok may combine this data with information collected from other sites and apps in their networks.
Other Disclosures
Browsing data is shared with the advertising partners listed above unless you opt out of targeted advertising or your browser sends an opt-out preference signal. We do not share data with other third parties, except:
- If the law requires it
- If required for a legal proceeding
- To establish or protect our legal rights
- To a buyer or potential buyer of this business, if we sell it
If you follow a link from our Site to another site, we are not responsible for that site's privacy practices.
How Long We Store Personal Data
We retain personal data only as long as necessary for the purposes described in this policy. Our retention periods are based on:
- How long you have an active booking or account relationship with us
- Legal and tax recordkeeping obligations (for example, Texas vehicle rental tax records)
- Our legitimate need to resolve disputes or enforce our agreements
Data collected via advertising cookies and pixels (Meta, Google, TikTok) is retained according to those platforms' own retention policies, which we don't control.
You may request deletion of your data at any time using the contact details below, and we will delete it unless we're required or permitted by law to keep it. Data may persist for a limited additional time in routine backup copies maintained by us or our service providers.
How We Protect Your Personal Data
We use industry-standard browser encryption and store data on secure servers. Data is only accessible to those who need it to run the business. While we take reasonable precautions, no method of transmission or storage is fully secure, and we cannot guarantee absolute security.
Children
We do not knowingly collect personal data from children under 13. If we learn we've collected data from a child under 13, we will delete it as soon as possible. A parent or guardian who believes their child has provided us with personal data may contact us using the details below.
How to Access, Modify, Delete, or Challenge Your Data
To find out what data we've collected about you, how it's been used or disclosed, or to request that it be corrected or deleted, contact:
Email: hello@texasteardrops.com
Phone: (682) 233-3443
How to Opt Out
- Targeted advertising — use Opt out of targeted advertising in the footer. A browser opt-out preference signal is honored, and those technologies are not loaded.
- Marketing emails — click "unsubscribe" at the bottom of any marketing email, or update your preferences in your account.
- Meta ad personalization — adjust your ad preferences at facebook.com/adpreferences/ad_settings
- Google ad personalization — adjust your settings at adssettings.google.com, or install the Google Analytics Opt-out Browser Add-on
- TikTok ad personalization — adjust your settings at TikTok's Ad Preferences
- Industry-wide opt-out — Digital Advertising Alliance or Network Advertising Initiative
You can also disable cookies generally through your browser settings, though this may affect your experience on our Site.
Cookie Policy
A cookie is a small file stored on your device by a website to collect data about your browsing. Analytics and advertising technologies run unless you opt out in the footer or your browser sends an opt-out preference signal. You can also disable cookies in your browser, though this may affect your experience on our Site.
We use:
- Preferences — your theme and advertising opt-out choice are stored in this browser and are not shared with advertising partners.
- Analytical cookies — help us understand how visitors use the Site so we can improve it.
- Meta Pixel — a third-party advertising cookie/tag from Meta that tracks your activity on our Site to measure ad performance and show you retargeted ads on Facebook and Instagram.
- Google Ads and Google Analytics tags — third-party cookies from Google that track your activity on our Site to measure ad performance and show you retargeted ads across the Google Display Network and other Google properties.
- TikTok Pixel — a third-party advertising cookie/tag from TikTok that tracks your activity on our Site to measure ad performance and show you retargeted ads on TikTok.
Modifications
We may amend this Privacy Policy from time to time to stay compliant with the law or reflect changes to how we collect data. When we do, we'll update the effective date above. We recommend checking back periodically. We may also notify you by email of significant changes.
Also see our Terms and Conditions.